HOW HISPIRE WAS FOUNDED
Our dream and vocation has always been to build a company doing what we do best: marketing. Two years ago, we moved to the United States in pursuit of the American dream and realized that what we truly wanted was to succeed by helping others achieve their own dreams.
Our focus is on the Spanish-speaking community that wants to carve out a place in the American market, as well as on American companies looking to connect with the Hispanic niche. We believe that the success of our clients is the true reflection of our work, which is why every project we undertake is an opportunity to turn visions into realities.
At Hispire, we are passionate about creating tailored strategies that connect with target audiences and generate true, tangible impact. We are here to be your allies on this journey, guiding and supporting you every step of the way. If you're ready to take your business to the next level, we invite you to be a part of this exciting adventure with us! Together, we can achieve great things.
WHO ARE WE?
At Hispire, we pride ourselves on being the dynamic international duo ready to bridge cultures and elevate businesses. Co-founder Patricia Martín brings 12 years of diverse marketing experience from Europe, particularly from her home country, Spain. A 32-year-old marketing maven, Patricia has honed her expertise while working with industry giants like Carrefour, the acclaimed French supermarket chain, and Berner, a leading German automotive player. Her ability to craft compelling campaigns and digital strategies for multimillion-dollar accounts is complemented by her deep understanding of cultural nuances that resonate with targeted demographics.
After relocating to Sussex County, DE, she observed the unique harmony of two distinct worlds coexisting within the same community, yet recognized a glaring lack of financial crossover. Inspired by this disparity, Patricia founded Hispire as a solution, driven by her passion for fostering mutual understanding and showcasing how bridging these cultural gaps can lead to significant fiscal benefits and exponential growth for local businesses.
On the other side of the founding team is Haley Calhoun, a 31-year-old American with deep ties to Sussex County, DE, and a background that reflects her commitment to community. Initially starting her career in higher education, Haley’s journey took her to southern Spain, where she crossed paths with Patricia. This encounter sparked her transition from academia to GTM engineering and revenue operations in the SaaS B2B sector, a decision that transformed her career. With 8 years of experience, Haley’s expertise lies in SEO strategies, lead generation, and translation and localization, as she is also a certified translator.
Like Patricia, Haley identified a significant gap in the local market of Sussex County, one that perpetuated the divide between two communities. She envisions a future where these communities are intertwined and thriving, with local businesses at their core. A staunch advocate for small and local enterprises, Haley understands that they are the heartbeat of our economy. Known affectionately as the “Excel Queen” among her colleagues, her sharp analytical skills ensure that every detail is meticulously managed.
Together, we are more than just business partners; we are passionate about empowering our community and helping local businesses succeed. With our combined expertise and unwavering commitment, we are prepared to face the challenges ahead and turn our vision of a stronger, more interconnected community into reality.
Join us at Hispire as we embark on this exciting journey to bridge cultures and drive business growth. Together, we can achieve remarkable things!
